Amadori brings its selection of red meats to the retail market, modernizing the visual identity of its dedicated brand, Mister Meat, in collaboration with Menabò.
Known in the food service sector, the Mister Meat logo needed a bit of a makeover for the retail channel to gain a more modern style and stronger shelf presence.
The continuity element was maintained with the icon of the man with a moustache, reflecting the brand name and serving as its distinctive mark, suggesting the figure of a butcher as a symbol of product quality.
At the same time, Menabò redesigned the packaging for the large-scale distribution products, focusing on impactful visuals that feature an appetising image of the cooked product that “completes” the raw product in both the band and shrink-wrapped packaging.
