FOR A MAJOR LAUNCH, A SPECTACULAR EVENT.
Amadori presented its Veggy line to the media with an event by Menabò, titled “A New Taste Challenge”: not just a press conference, but an experience to savour, featuring a cooking session by Chef Simone Rugiati at his Food Loft in Milan.
A leader in white proteins, Amadori has also chosen to enter the field of green proteins and to do so with an innovative line that aims to satisfy the palate: Ama, Vivi e Gusta, a
plant-based range articulated in three references, Le Birbe veggy, the veggy Burger and the veggy Cotolette, designed for those who “love” to vary their diets but at the same time “live” without giving up and with full “taste.”
To best present such a significant novelty, we devised an original media event format, involving Chef Simone Rugiati as a testimonial, which was held at his Food Loft in Milan.
The schedule was organized to build anticipation beforehand, featuring a teaser video where the chef personally invited journalists to the event, sparking their curiosity without giving anything away.
After getting a taste of the event, the more than 40 journalists, both in attendance and connected remotely, were able to learn about the market data and key information regarding the new product line. The presentation was dynamic and engaging, thanks to the materials and videos we created.
Afterward, the audience on-site had the opportunity to taste all three products paired with the combinations created live by Simone Rugiati during an actual cooking session.
The products were then also the protagonists of the gadget: in fact, the guests received an elegant thermal bag containing the three references and personalized with an original presentation folder, designed as a multi-card pantonary and hung on the bag itself.
Thus, they were able to relive and share the experience of the new Amadori taste challenge at home as well.
