BELOW ZERO, EVERYTHING (AND MORE.)
Gea Industrie Alimentari – a national and international benchmark in the production of frozen food for
both private and own-brand markets – relied on our agency to create a new and strong awareness
around the brand chosen by the company as its unique signature for the retail range: Artica.
Key concept: a world to savour in four words
Designing the new key creative concept, developing the website and managing social media pages:
for Artica, we thus implemented an all-round communication project to enhance the brand’s identity,
leveraging the potential of storytelling and gamification in digital touchpoints.
Introducing a new way of living and sharing the kitchen below zero: no longer a last-minute resource,
but rather a deliberate choice of taste – a world of recipes that warm the heart and are suitable to any
lifestyle. This is the starting point on which we developed the key creative concept to convey Artica’s entire menu, expertise and latest products; or to say it differently: “Below zero, everything”. A claim that, on its own, manages to embody the company’s philosophy, highlighting its true strength: the wide variety of frozen recipes, designed to meet any type of need and clientele.
The unique selling proposition is the key ingredient in the creativity of the entire digital project, which
includes the website and social media pages (Instagram, Facebook and Linkedln).
Website: keyword, gamification.
For Artica’s online launch, we developed a website that calls on user experience, engaging
visitors page by page to explore the menu and the company’s values through a series of diverse and
surprising interactions with every click.
The streamlined structure ensures easy and instant navigation, while the fresh tone of voice and
modern design add a lively touch, creating an impactful result that impresses at first glance.
Social: Discover. Taste. Share.
Adapting to seasonality and keeping up with the latest trends to engage diverse communities.
These two ambitious goals guided us in creating different editorial plans, tailored for Meta
Group’s social media platforms and Linkedln.
For each communication channel, different posts and topics were selected, targeted according to the
average consumer type, and structured to showcase a consistently relevant variety of content.
