The project “Blue Communities – young activists for water preservation” launched by CIPSI and CeVi, aims to promote youth mobilisation to support and create Blue Communities.
Blue Communities are territorial networks of participants who cooperate actively and responsibly to reduce direct and indirect water usage in response to worsening water scarcity caused by climate change.
The design of the corporate identity of the project began with the development of the logo and payoff created using symbols and words familiar to the youth target, and it extended across all communication materials.
INSERIRE ROLLUP SANSA
The project sets out to reach the broad audience of high school and university students through the distribution of videos that delve deeper into specific topics in a unique way, emphasizing the fundamental importance of individual and collective action for the protection of water resources.
The launch of the project was marked by the TV commercials broadcast on La7 and Sky in spring 2024, alongside an informative video titled “How a Blue Community comes to be”, which showcased original infographics and illustrations.