In this product-to-audience relationship, digitally created images, such as CGI and 3D, are highly effective because they offer the significant competitive advantage of producing visually impactful images well ahead of the product’s time-to-market. This provides marketing and sales departments with the opportunity to present their products to the sales force in advance, even in specific settings and environments that are difficult to recreate using traditional photography methods, such as architectural or industrial renderings, furniture, or design. The extremely high quality and flexibility of digital images make them suitable for use in catalogs, brochures, advertising, and videos across both traditional offline channels and online and social media, allowing companies to plan integrated launch campaigns, trade show presences, and roadshows. Menabò has developed a digital imaging division that combines technical expertise, aesthetic research, and problem solving skills to produce realistic images that help make every product relevant, memorable, and desirable.