A desire to renew its image led to the collaboration between Euroricambi, a historical company from Bologna and leader in the aftermarket spare parts sector for over forty years, and Menabò Group.
What did they need? To rationalize the brand architecture and delineate the Group’s identity – in synergy with the web agency Webgriffe and with the advice of Strateg.ee – The project involved the groups’s member companies: Euroricambi, AMGears, Eurotec and Lambert Getriebeteile. From the design of a new group brand identity to the creative concept, all the way to the creation of a distinctive story, the entire communication architecture was entrusted to the Menabò team, who also took care of all the textual and visual content of the new website.