Infia has chosen Menabò Group to showcase its tray2tray revolution at the Macfrut 2022 fair.
Infia, a global leader in fresh fruit and vegetable packaging, has converted its production facilities to use recycled secondary materials in place of virgin materials and aims to produce exclusively recycled PET packaging. The company, based in Cesena, has announced that it has developed the Tray2Tray system. This is a totally circular production process that allows new R-PET trays to be made using post-consumer trays.
To highlight the achieved result, Menabò Group developed a concept and a visual that convey both the revolutionary and evolutionary scope of the innovation linked to the use of R-PET, as well as the minimized environmental impact through a fully circular system. The food trays follow one another in a virtuous chain shaped like an infinity symbol, coming to life to bring about a complete change in the approach to using plastics in the packaging sector
The Macfrut trade fair in Rimini, held in May 2022, was chosen by Infia as the launchpad to present the Tray2tray innovation to buyers. Our agency was responsible for the booth’s design and the adaptation of communication materials for this showcase dedicated to the fruit and vegetable market.
