The so-called Material Science, Material Science, the in-depth design of materials (at a chemical, physical and engineering level), is a scientific approach which, applied to the creative world of style, makes it possible to focus on circular processes and optimises interaction with the environment and with the industry to ensure high quality and performance.
This is precisely the innovation that ISKO – the world’s leading manufacturer of denim fabric and textile technologies – has brought to the world of fashion and which has played a major role in all the tradeshows held so far since the beginning of the year, with Menabò’s efforts to promote a better understanding in its communication to the media and industry insiders. On the occasion of the Bluezone fair, an unmissable event for denim held twice a year in Munich, Menabò assisted ISKO in designing and creating a stand centered on the concept ‘Iconic by nature’ and focused on Ctrl+Z, a new Material Science approach developed over ten years of research that enables the production of high-performance fabrics using only recycled and regenerated fibers. The stand was also an opportunity to highlight stretch denim, dyed with mineral colours or customised for the world of luxury.
Fair-related communication and promotion.
The activation also involved Menabò’s international press office, which, with twenty years of experience in B2B2C related to textiles, handled promotion with journalists by drafting and launching a dedicated press release and managing targeted interviews for ISKO.
Multi-channel communication
This revolutionary innovation has been the focus of several strategic activities for which Menabò supported ISKO in developing a communication concept dedicated to Ctrl+Z, which was also the core topic of an online and offline advertising campaign.