Naia™ from Eastman has a unique sustainable approach that allows for the creation of innovative and high-quality cellulose acetates, both in the form of staple fibers and continuous filament.
These products, made from nature and for nature, are sustainable and versatile, and they were featured prominently at Première Vision, a major trade fair for which Menabò provided support and expertise in identifying the international promotion and PR strategy.
Naia™ brings sustainable innovation within reach.
With Naia™, Eastman aims to create a future for fashion where sustainable fabrics are both the best and the simplest option. Naia™ Renew represents the perfect solution to one of the industry’s most crucial challenges: the development of large-scale circular processes. Made 60% from sustainably sourced wood pulp and 40% from certified waste materials, Naia™ Renew allows for the production of fabrics that maintain the exceptional quality of traditional Naia™ fibers but with a reduced carbon footprint (approximately -35%) – and available on a large scale.
Press office and promotional activities at the fair.
These innovations, interpreted in over 250 fashion fabrics made for various applications (ready-to-wear, casualwear, knitwear, and sweaters), and the company’s unique approach were the focus of the dedicated press release drafted and launched by Menabò. Our press office activities led to the brand’s promotion with international journalists and the management of targeted interviews for Naia™.
