Services/FromBrand Strategyto Brand Developmentandthe Sustainability FA.ST.Method.

Menabò supports companies in defining and building their brand areas when communication and design are required to express strategic and semiotic content, covering every aspect and phase. From strategic consulting, which encompasses all Business Marketing Intelligence analyses, to Brand Idea Development that creates the necessary outputs to implement the strategy, Menabò provides all professional services in-house to ensure confidentiality, and maximum control over time and quality.

Additionally, Menabò has developed extensive expertise in sustainability communication, addressing the topic for over a decade. Sustainable performance, now a significant business issue, can serve as a differential lever to build competitive advantage and strengthen reputation with the target audience.

Menabò’s experience has culminated in a dedicated method – SustainabilityFA.ST. – where approach and technical knowledge are systematized to adequately capitalize on companies’ sustainable commitments.

Business marketing intelligence

Every company is unique, and Menabò Group always approaches each reality to enhance its identity and differences, leveraging in-depth knowledge of various markets and the ability to anticipate trends.

User experience and positioning analysis

A brand or company active in the market always has a history, awareness, and sentiment among the target audience that need monitoring to evaluate alignment with objectives and actions taken. Menabò conducts analyses of the reference market, competitive arena, and comparative communication positioning of competitors. This includes the UX of online tools, monitoring user behavior towards the brand’s digital presence (websites, e-commerce, search engines, etc.). For a new brand or startup, the analysis is conducted similarly, excluding the study of perceived positioning among users.
For a new brand or startup, the analysis is conducted similarly, excluding the study of perceived positioning among users.

Brand architecture construction

Menabò enhances the differences of each brand within the brand portfolio held by the same company and the relationship between brands – avoiding overlap in promise, target, tone of voice – and making the range depth and offer to customers more evident.

Storytelling, vision, mission

Menabò handles content management both online and offline. By studying and developing brand and company content, Menabò can achieve the necessary synthesis for defining mission and vision and creating a creative, convincing, and relevant narrative to impact the target – whether B2B or B2C – and remain memorable.

Strategic planning and brand idea definition

The final step of Business Marketing Intelligence[1] , representing “creativity before creativity,” outlines the strategic lines of necessary communication interventions and the logical and/or emotional communication path. It translates marketing objectives into concrete actions, identifying the promise, tone of voice, strengths worth highlighting, brand personality, and brand idea, i.e., the communicable signs of brand identity.

Brand idea development and sustainable brand development

Menabò implements every touchpoint, designing visual communication, experiences, and integrated services to enhance engagement and the relationship between a brand or product and its audience.

Corporate Image and Corporate Design - new name, slogan, brand, visual communication.
Brand image and brand design - new name, slogan, brand, visual communication, packaging.

Whether it’s a company, service, or product, Menabò accompanies clients throughout the brand idea development journey, starting with the basics: finding a new name, developing the logo-brand, defining the slogan – the brand promise, designing all coordinated image outputs, onsite signage, company vehicle livery, and packaging design.

Digital imaging 3D

Menabò has developed a digital imaging division that combines technical expertise, aesthetic research, and problem-solving skills to produce realistic images that help make every product relevant, memorable, and desirable.

Touchpoints and customer engagement – offline/ online/ onsite

Menabò designs the effective and consistent presence of the brand at all points of contact with the final user. This includes creating and producing BTL communication tools, catalogs, brochures, POP materials, websites, social media, magazines, house organs, corporate and product videos, and exhibition stands.
Synergistic communication across all touchpoints creates a strong and desirable brand identity. Menabò Group also operates as a publishing house – Menabò Editore – with extensive expertise in producing comprehensive editorial products, books, and magazines, offering journalists, editors, color correction experts, and offset printing specialists.

Advertising – print, radio, tv spots, media planning

Menabò designs and produces advertising campaigns for print media, radio broadcasts, and TV spots, alongside strategic media planning, managing file traffic on planned media, and collecting supporting documents.

Digital strategy – online ads and social media, banners, dem, newsletters, media planning

Based on a digital analysis of the sector and competitors, Menabò develops and implements a cross-digital strategy on social media, Google ads, media planning (e.g., newspapers and online portals), and direct e-mailing.

Strategic M.I.C.E. – Meetings, Incentives, Conferences, Exhibitions

Events become a marketing tool for launching new products/collections or communicating corporate objectives. Thanks to an in-house team, Menabò can organize events, handling every aspect, both in Italy and abroad.