The Castrocaro SPA

Onsite, online, onair communication.

The SPA

In the heart of the Tuscan-Romagna Apennines, Terme di Castrocaro, with over 170 years of activity and more than 2 million patients treated and 26 million treatments provided, has established itself as a multifunctional center at the forefront of wellness and spa treatments. After its recent renovation, the facility chose Menabò to tell the world and especially its guests about the new image, rife with history and tradition, but also avant-garde treatments and special wellness proposals.

ADV – IN THE LOCAL PRESS TO REACH OUT TO AREA RESIDENTS

Menabò was called on to design a multi-subject campaign in the local press, aimed at a heterogeneous audience and published in the main regional newspapers. With this in mind, Menabò conceived and realized a creative concept for advertising pages dedicated to the various offers of the Spa facilities, through two distinct messages: one focused on medical information and the other on leisure and relaxation proposals.

Menabò handled the press campaign, created and planned the radio releases, wrote advertorials for publishing in specialized newspapers and planned digital release of content for skins and banners on the most popular local information sites.

ROLL UP

In the area of B2B communication, Menabò created some explanatory roll-ups of the entire complex of Castrocaro spas for the annual event of COTER, the Consortium of the Emilia Romagna regional spa circuit.

INDOOR PANELS

Communication to users: watchwords clarity, elegance and modernity. The general renovation of the structure has seen – among other things – an update of the inside areas designed for receiving the many visitors to the Terme di Castrocaro every day. A new signage communications plan was developed to guide visitors through the new spaces and the impressive number of rooms and clinics on several floors.

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