What a success at Fruit Innovation (Milan) for the presentation of “Viviana, l’uva italiana”, a project for table grapes’ promotion managed by Menabò Group in each of its creative phases, from the naming to the communication of online and offline media, alongside with the development of product design.
Alessandro Milan, the voice of Radio24, moderated a round table discussion in front of a large audience of buyers, major retail sales representatives and journalists. The discussion featured three representatives from the three entrepreneurial realities involved, such as the Agrisole journalist Massimo Agostini and Vincenzo Falconi, Italia Ortofrutta’s executive director, and the Unione Nazionale, which promoted “Viviana”, bringing together 12 organisations of producers coming from regions specifically suited for this cultivation (Apulia, Sicily and Basilicata).
Menabò Group thus reaffirms its established expertise in managing campaigns dedicated to the food industry, producing materials and ideas that best translate the client’s needs and guide the consumer step by step in discovering a new product through choices that combine both strong impact and communicative accuracy.
