In the medical field of respiratory sleep disorders, Vivisol is broadening its commercial horizon and proposing new at-home care for obstructive sleep apnea (OSAS) to patients.
This innovative array of services, accessible with just one click, delivers a digitally smart OSAS care journey, complete with the ongoing assistance needed for effective treatment.
Brand identity
Vivisol’s new B2C proposal for sleep apnea treatment represents a distinct ‘entity’ to be promoted and valued. The first step in this initiative was to establish a unique identity through the development of an impactful name and the creation of a tailored logo with a compelling tagline.
Name
The name “StarSleep” has a flowing and memorable sound, enhancing the program’s services for respiratory sleep disorders. It aligns perfectly with the subscription proposals, which offer brilliant solutions for “sleeping soundly,” as highlighted by the payoff.
Logo
The logo showcases an original style that, in some respects, differs from Vivisol’s usual communication, further highlighting the program’s innovative character. This unique sales model aims to foster loyalty among end users. The logo is designed to effectively and intuitively represent the program, primarily appealing to patients.
On the left, the logo features an icon depicting a stylized, slightly tilted face expressing serenity and rest. Accompanying this is a star positioned like a pillow, which not only winks at the StarSleep program’s name but also conveys the tranquility that OSAS patients can experience through the constant support provided by the new subscription packages.
The logotype uses soft, rounded lettering, presented in lowercase except for the umbrella name, Vivisol. This aligns with the overall gentle and reassuring tone. The chosen colors harmonize with the institutional palette, using primary green and purple to distinguish communications related to sleep disorders.
Vivisol StarSleep is an ongoing, flexible care program that offers doctors and OSAS patients a variety of services for effective home therapy. Patients can choose the ideal level of support from three packages: essential, power, and premium.
